Sunday, July 17, 2011

The management of English

 has become mandatory for management of excellence in management. It has emerged as the multi-trillion dollar language. It is the language of not only Nobel Laureates and Scientists but also the world’s top chief executives and the greatest entrepreneurs. It remains as the motivating and driving force behind the best business leaders. English and innovation are inseparable and it has links with entrepreneurship. Excellence in management can be obtained by quality control, quality assurance, Total Quality Management (TQM) and ISO certification. All these quality assurances depend on the following activities which are promoted by the excellent use of English. 1. Communication. 2. Advertisement 3.Training 4. Research

5. Promotion 6.Professional growth of employees. Hence all companies expect their employees to have excellent communication skills.